CoordaConsulting
Coorda Consulting is a tourism communication agency with over fifty years of experience across Western Europe and beyond. Founded in Switzerland in 1972, it has accompanied travellers, investors, and regional tourism actors through five decades of transformation — from print advertising to digital platforms.
Coorda Consulting is the founding entity behind aleae™ by Cubemotel™.
A Historyof Innovation
Tracking a half-century of evolution in tourism communication, leading to the creation of the aleae™ concept.
Founded in Switzerland as VistaCoorda - a communication and advertising agency for the tourism sector.
Specialist focus on tourism communication; development of early digital applications for travel agencies and airlines.
Pioneer in internet presence for French real estate and travel brands — among the first to build online portals for houseboating and property platforms in Burgundy.
International expansion: offices on La Réunion, Mauritius, India, Ukraine, and Spain — each extending the agency's reach into new markets.
Transition to boutique advisory model, operating from Portugal and France with a select client base.
Founding of aleae™ by Cubemotel™ — bringing together five decades of tourism expertise in a single hospitality concept.
AboutCoorda Consulting
Since 1972, Coorda Consulting has built its reputation on bespoke solutions, combining structured communication processes with hands-on client engagement. Operating with an international network across multiple regions, Coorda seamlessly integrates diverse tourism expertise. This global footprint is crucial for deploying strategies that support localized market requirements across Europe. Beyond communication, Coorda Consulting is focused on global coordination, ensuring that destinations and projects are not just well-promoted, but sustainably structured and future-proof across different languages and cultural contexts.
What CoordaBrings to aleae™
Coorda's contribution to aleae™ goes far beyond the founding structure. It is the source of the project's core values:
Direct, on-the-ground experience in France, Spain, Portugal, and Greece — the four primary expansion markets for aleae™.
Decades of journalism and communication have shaped aleae™'s approach to transparency, investor reporting, and guest communication.
Accredited ambassador for L'Aude – L'âme sud; established relationships across the Occitanian tourism sector.
Coorda has never accepted commissions from third parties. This independence defines aleae™'s relationship with its investors, partners, and guests.
"We have spent half a century helping destinations tell their stories honestly. With aleae™, we are finally building the destination itself."
KeyFacts
Operational details and structural information regarding Coorda Consulting and its relationship with aleae™.
as VistaCoorda, Switzerland
Regional market advisory